SAS^® Customer Intelligence for Retail

Who are your best customers? What can you do to retain them? How can you attract others like them? How can you improve overall customer profitability? The truth is that most retailers have difficulty understanding and managing customer life cycles and profitability. This difficulty often stems from an inability to view, measure or track customer interactions, as well as problems measuring the impact of marketing communications on customer behavior.

In the Spotlight Courting Customers 1-800-Flowers.com’s unwavering focus on the customer experience feeds its perennial growth. (PDF: 1.77MB, 1to1 Magazine reprint)

Today, retailers must work faster and smarter to deliver and track sophisticated, event-driven marketing communications with ever-tightening deadlines, turning data about customers into knowledge that empowers retailers to make better decisions.

Reliable, high-value customer intelligence
SAS Customer Intelligence delivers fast, significant return on your marketing investment by enabling you to conduct measurable, integrated marketing campaigns; maximize customer profitability, acquisition and retention; leverage existing investments in technology and build a sustainable competitive advantage through the creation of reliable, high-value customer intelligence.

SAS Customer Intelligence includes a family of solutions that help you maintain and grow profitable customer relationships:

• SAS Marketing Automation, the most comprehensive marketing automation solution available, provides everything needed to turn raw, disparate data into profitable campaigns.
• SAS Marketing Optimization applies powerful mathematical approaches to optimize marketing ROI given limited budgets, channel capacities and other constraints.
• SAS Interaction Management facilitates real-time marketing conversations through communications in the call center, Web site or check-out counter that are triggered immediately.
• SAS Web Analytics helps you learn how each individual navigates your Internet site. Understand the behavior of the person who drops the shopping basket at the final hurdle to prevent it from happening in the future.
• SAS Customer Insight for Retail provides strategic segmentation and behavior predictions based on customers' demographic, psychographic, transactional and attitudinal data. Additionally, the solution lets you segment and profile stores based on transaction history and trade-area demographics.