SAS^® Cross-Sell and Up-Sell for Telecommunications

In an industry like telecommunications, where high annual churn rates continue to be a primary concern, it is essential not just to retain current customers but also to maximize their value through effective cross-selling and up-selling. SAS Cross-Sell and Up-Sell for Telecommunications provides pre-built models and processes to help you increase revenue, recover acquisition costs more quickly and predict "what next?" for individual customers.

In the Spotlight SAS Cross-Sell and Up-Sell for Telecommunications A component of SAS Telecommunications Intelligence Solutions

Despite its importance, many telecommunications companies struggle to perform effective cross-selling. Customer data that would help identify good candidates for cross-sell and up-sell is often scattered throughout the enterprise, making it impossible to get a clear view of customer preferences and customer behavior. And without a complete view of customers and an effective way to profile them, marketing strategies for cross-selling and up-selling are unlikely to recover their own costs.

SAS Cross-Sell and Up-Sell for Telecommunications lets you profile customers who have purchased numerous products or upgrades. Then you can assign similar analytics to other customers in order to determine which ones are good candidates for cross-selling and up-selling.

The solution includes:

• A market basket analysis predictive model.
• Customer loyalty program analysis and reporting.
• Channel effectiveness analysis and reporting.
• Billed call behavior analysis and reporting.
• Unbilled call behavior analysis and reporting.

Market basket analysis allows you to predict likely candidates for cross-sell opportunities given purchase history, customer demographics, call behavior and other significant variables. For example, certain customers may go from having a basic fixed-line subscription to adding on multiple fixed lines plus Internet service. Once you identify this behavior pattern, you can use that knowledge to aim marketing campaigns at customers who are most likely to follow the same path.

Comprehensive telecommunications intelligence
SAS Cross-Sell and Up-Sell for Telecommunications is just one component of SAS Telecommunications Intelligence Solutions, a suite of software and services that combines award-winning analytic and data warehousing technology with decades of industry experience. Through proven, pre-built processes, techniques and models, SAS Telecommunications Intelligence Solutions speed up both implementation and results – yielding significant returns within months, not years.