CRM Magazine Names Customer Intelligence Leaders

For the third year running, CRM magazine has recognized SAS as the leader in CRM analytics, presenting two awards to the company.

SAS was honored as the CRM Market Winner for analytics and a CRM Market Leader for marketing automation. The 2005 CRM Leader Awards honor the companies that stand above the rest in customer relationship management as a result of their significant influence, innovation or accomplishments.

In the CRM Analytics category, SAS was recognized for once again "emerging victorious with the primary differentiator being its impressive 4.6 out of 5 for customer satisfaction." In the Marketing Automation category, SAS was honored for showing "its worth to companies with high-powered marketing needs."

"It’s really no surprise that SAS came out on top in the CRM Analytics category again this year," says David Myron, editor-in-chief of CRM magazine. "CRM continues to be a primary focus for SAS and it has significant resources dedicated to this area, including R&D, product management and marketing, sales and implementation in comparison to the rest of the market. The flexibility of SAS’ campaign management solution, coupled with the leadership of 2004 CRM Hall of Famer Dr. Goodnight, have brought in new customers and driven its revenue to company-record levels."

Last year, CRM magazine inducted SAS CEO Jim Goodnight into its Hall of Fame for Goodnight’s contribution in building the CRM industry.

SAS Customer Intelligence comprises a family of solutions that help organizations maintain and grow profitable customer relationships. These fully integrated solutions grow with an organization to provide the knowledge to interact with the right customers at the right time, through the right channel.

The CRM Market Leader award recognizes the top vendors in eight categories. Each category includes six CRM vendors (one winner, four leaders and one company to watch), which are selected based on weighted criteria that include revenue, revenue growth, market share, reputation for customer satisfaction, depth of functionality, and company direction.

DataFlux, a subsidiary of SAS, was selected as a 2005 CRM Market Winner in data quality. DataFlux was chosen based on the company’s suite of data quality tools that allow companies to analyze, improve and control the quality of their information assets.