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Dear Readers,
 Innovation isn't just the business buzzword du jour -- it's the only way any company can meet the relentless demand for growth in today's economy. In this issue, you'll learn how customer-driven innovation drives success. We're also taking you inside U.S. Bank, where they're using business intelligence to understand customer behavior and act on significant changes immediately -- when intervention is likely to have the most impact.
Need to know the future? Then read on to find out how cutting edge technology is helping improve business forecasting.
We've got it all for you here. Happy reading!
Anne-Lindsay Beall
Editor, SAS Business Report
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The Win-Win of Customer-Driven Innovation
Innovation drives success, but only if it's based on your current customers, explain Don Peppers and Martha Rogers, Ph.D. Read More
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Complete Customer Insight
Find out how business intelligence keeps U.S. Bank one step ahead of customer needs. Read More
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The Future of Forecasting
SAS experts discuss the challenges and opportunities of a growing discipline. Read More
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Staples Selects SAS® Marketing Automation
The office supply giant will use SAS to automate its marketing processes in one integrated, easy-to-use solution. Read More
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A Holistic Approach to Complete Banking Intelligence
Today's banks are struggling to stand out. Find out how the right technology can make all the difference. Read More
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SAS No. 6 on Computerworld's Best Places to Work in IT
SAS, a world-renowned employer of choice, offers challenging work -- and a life outside of the office. Read More
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