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Dear Readers,
I was just talking with David Rogers about the economy and its effect on our customers. David is a SAS Global Product Marketing Manager who specializes in risk. I'd recently read a blog post where a blogger named dcgirl wrote that SAS "does best in economic downturns because their products help other companies economize,” and I wanted David to help me explore that statement for our customers. How can SAS help when the first reaction in a downturn may be to cut costs?
David said that one of the "principal benefits that SAS can offer corporations that need to adapt quickly to the new world order is the ability to look under the hood of their SAS
®
solution and add to, alter, even remove elements that need to be changed to reflect the new reality of the economy or regulatory world within which it is operating."
At the risk of sounding flip, maybe a tune-up is what you need. Have you attended a SAS Hands-On Workshop? I went to the BI Hands-On Workshop yesterday and took an eye-opening test run of SAS BI software. There'll be a new 2009 schedule available soon. For now, assess the role of BI in your organization.
Waynette Tubbs
Editor, SAS Business Report
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Eight Levels of Analytics »
Combining analytic technologies and identifying which type of analytics to use for individual situations will greatly increase your chances for true business intelligence.
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SAS First in Two Categories of Chartis RiskTech 100 »
An overall market assessment of the top risk technology vendors examined each vendor’s functionality, core technology, organizational strength, customer satisfaction, market presence and innovation and ranked SAS best in Core Risk Management Technology and Operational Risk and Governance, Risk, and Compliance.
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Is analytics the answer to the downtrodden market? »
Ellen Joyner, Financial Services Marketing Manager at SAS, writes that now is the time to use predictive analytics to get the best return possible from less profitable loans that may still be on the books. "The same kind of analytics that help banks figure out who their best clients are can be tweaked to determine which loans are salvageable and which should be sold off quickly."
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Put Customer Experience First »
What can your company do to end the customer custody battles and provide a unified message that will be cost-effective and pleasing to your customers?
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Signs of an IT uprising? »
Can IT and business really come together? Ericka Wilcher interviewed C-level stakeholders and technologists to understand the roadblocks and what it would take to break them down. Read her article and then tell her your ideas for smoothing the path.
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Grounds for Conversation: Customer-Focused Marketing »
Jeff Gilleland, Global Strategist of SAS Customer Intelligence Solutions, and Karen Heath, a Managing Practice Principal with HP, discuss value and profitability through marketing with experts in customer intelligence.
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SAS newsletters are a great way for you to learn about SAS' approach to today's business problems. There are also some social media tools that we can use to allow us to have a two-way transfer of information. One such tool is Delicious. In Delicious, we can share useful articles. If you don't have a Delicious account, start one today and then add sasnewseditor to your network. You can also follow swaynette on Twitter. Let's connect.
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