SAS® Real-Time Decision Manager
Increase the value of your real-time customer interactions
SAS Real-Time Decision Manager combines SAS Analytics with business logic and contact strategies to deliver real-time decisions and recommendations to interactive customer channels, such as the Web, call center and point of sale (POS).The interactive user interface allows business users to construct, implement and manage decision criteria across all channels.
Benefits
- Provide reliable decisions that enhance the customer experience.
- Win the trust of your customers through an integrated platform.
- Automate decision processes using your current IT environment.
Features
- Open architecture
- Enterprise-class performance
- Real-time analytics
- Agile construction of decision processes
- Data connectivity
“SAS gives us a clearer view of the millions of customers who come to our Web sites every day. … Now, faster than ever we can pass great deals to our customers, and the net ROI to us is huge.”
—Dan Lynn
Director of Strategy and Customer Insights
Expedia
How SAS® is Different
- SAS Real-Time Decision Manager is the only solution that offers a fully integrated platform for inbound and outbound marketing.
- No other company can match the breadth and depth of the real-time analytics provided by SAS.
Benefits
- Provide reliable decisions that enhance the customer experience. SAS Real-Time Decision Manager draws on the full power of SAS Analytics to provide smarter decisions. Real-time analytic capabilities, such as customer lifetime value, propensity, attrition and credit-risk modeling, can be implemented into the decision-making process.
- Win the trust of your customers through an integrated platform. SAS Real-Time Decision Manager and SAS Marketing Automation share a common inbound and outbound marketing platform to deepen customer insight and maximize the effectiveness of your customer interactions.
- Automate decision processes using your current IT environment. SAS Real-Time Decision Manager has a service-oriented architecture that supports rapid integration with customer touch points, enterprise systems and Web services. New decisions can be developed using existing customer data, real-time transactional data and SAS Analytics. These repeatable and reusable decisions can be tested without coding or using specialized IT resources.
Features
- Open architecture
-
- A standards-based, service-oriented architecture deploys SAS Analytics into high-volume, real-time computing environments.
- The centralized repository of business logic and analytics can be easily updated and deployed across the IT environment.
- An extensible framework allows new capabilities to be added via development of SAS programs.
- Enterprise-class performance
-
- Failover and error-handling capabilities allow decisions to be delivered when processing complications arise.
- Server clustering capabilities ensure decision delivery regardless of transactional volume.
- Multitier architecture allows deployment of multiple SAS Real-Time Decision Manager servers.
- Real-time analytics
-
- Analytic capabilities such as customer lifetime value, propensity, attrition and credit risk modeling can be implemented in the decision-making process.
- Analytics can be combined with business rules to provide optimal decisions about the customer.
- The comprehensive and integrated SAS analytical platform is utilized to implement analytical models.
- Both real-time and historical data can be accessed and used as part of real-time analysis.
- Agile construction of decision processes
-
- Decision processes can be rapidly constructed using an interactive graphical user interface with highly reusable out-of-the-box tasks.
- A common graphical user interface is shared with SAS Marketing Automation in order to reduce the cost and effort related to managing inbound and outbound marketing.
- Integration with SAS Model Manager allows for rapid verification and deployment of SAS algorithms that can be used in real-time decisions.
- High reusability via “subflows” that can be used and shared by other decision flows. This allows complex decision flows to be built by combining simpler ones.
- Individual, group and role-based security is supported at the business process level, enabling proper separation of personas.
- Data connectivity
-
- All types of data – including a customer’s historical information, in-session information from real-time interactions, and market factors data – can be accessed to make an appropriate offer or communication to the customer.
- Contact and response history is collected for driving additional customer interactions, evaluating current strategy effectiveness and planning future strategies.
- A common reporting model and contact and response history are shared with SAS Marketing Automation so that results of outbound and inbound customer interactions are seen by both solutions.
- A Web service interface is provided to access customer information from additional data sources.
Screenshots
SAS® Real-Time Decision Manager allows users to build simple or complex decision processes using an intuitive graphical interface.
System Requirements
Client applications
Supported platforms
- Windows (x86-32): Windows 2000 Professional, Windows XP Professional and Windows Vista
Midtier applications
Supported platforms
- Solaris 10
Required products (included in package)
- SAS Real-Time Decision Manager Operational Midtier 5.1
- SAS Real-Time Decision Manager Design Midtier 5.1
Additional software required
- IBM WebSphere 6.0.2.19
- IBM WebSphere MQ 6.0
- Xythos WebFile Server
SAS® application server tier
Supported platforms
- For SAS Real-Time Decision Manager Server: Solaris 10
- For SAS Real-Time Decision Manager Metadata Server: AIX, HP PA-RISC, HP IPF, Solaris SPARC and Windows 32-bit
Required products (included in package)
- SAS Real-Time Decision Manager Server 5.1
- SAS Real-Time Decision Manager Metadata Server 5.1
Database compatibility
SAS Real-Time Decision Manager 5.1 can connect to Oracle 9i using SAS/ACCESS®.
Required/optional software
- SAS client and midtier require JRE 1.4.2_09.
- Internet Explorer 6
Please contact your SAS representative with any additional questions about technical requirements.
Ready to learn more?
Call us at 1-800-727-0025 (US and Canada) or request more information.
