Recommended White Papers

• Adaptive Contact Planning
  This paper details challenges that affect how communications are planned and deployed, including limiting factors such as budget caps, campaign volumes and channel capacities. Communications often can't be anticipated until a trigger-based or real-time interaction uncovers a need and the opportunity for an additional communication. Successful processes utilize the latest analytical techniques and consider a company's corporate objectives and business rules. This paper discusses a process called adaptive contact planning as a way to create more effective, and thus more profitable, marketing campaigns.
  (PDF: 468 KB)
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• Forecast Value Added Analysis: Step-by-Step
  Ensure that your organization is getting the best possible forecasts, as efficiently as possible. Through this paper you will discover how the forecast value added (FVA) metric can be used to identify waste in forecasting processes and expose factors that diminish accuracy. The author provides detailed instruction on using FVA: from gathering data, to conducting analysis, to effectively reporting the results to management. He also discusses the real-world results of FVA analysis at companies from a variety of industries.  
  (PDF: 1.4 MB)
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• Sustainability Across Borders
  Sponsored by SAS and conducted by the Economist Intelligence Unit, this research paper conveys results from a survey and in-depth interviews of 226 senior executives worldwide with sustainability policies and practices in place. Addressing sustainability priorities with a globally unified program or a regionally focused approach and the distinct challenges and advantages for each are presented.
  (PDF: 990 KB)
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